If you want to stand out from competing construction businesses, a strong Google+ MyBusiness profile can give you the advantage. So: where to start? As mentioned, you’ll need to create an account. Then, you’ll want to select the type of page that best fits your business (there are several options, like Local Business, or Product).
You’ll have to fill out some basic information about your business, like your website, and upload a photo. Choose something showcasing a build in action, or consulting with clients over plans, as opposed to a static logo, to connect with people. You’ll also need to add a short, succinct summary of what you offer.
From here, you’ll have a basic page! As with LinkedIn or Facebook, you should invest some time sharing updates, interacting with others and garnering customer reviews before you put any marketing budget behind promoting your page. Try to check in on your Google+ regularly and encourage customers who hire you to leave a review. Over time, people who search for “contractor” or “construction” will be drawn to your robust profile.