If the talk of strategy and audience segmentation sounds daunting, don’t fret: Of the many types of advertising, email marketing is relatively simple. You’ll need to start by having a subscriber list, aka a list of emails to send out your marketing materials to. This can be accomplished by asking for signups on your website or on your social media pages, or by using existing email addresses you may have from purchases (make sure you have permission!). Or you can choose to purchase a list (for example, homeowners in specific ZIP codes) from a reputable data provider who is vigilant about keeping lists updated with the most recent information (name, email, etc.)
You can use an email platform to send the emails if you don’t already have one. There are a number of platforms out there that are affordable for small businesses.
If it’s your first time sending an email blast to your customer base, start with a “welcome” email, which is a sort of an introduction. Be friendly and use the voice of your brand. There are tons of online resources that can help you design and send your emails, as you’ll want to make sure they’re eye-catching, easy to read, and aesthetically pleasing.
Some tips: Don’t include too much information, as many folks will delete it if it looks too bulky. Stick to your brand colors and include information on how to reach you and how to unsubscribe at the bottom of your emails. Break up longer chunks of text with photos or videos, too!