You may think TikTok is an app for kids and young adults to post videos of their elaborate dances or slapstick pranks or solely for social influencers to hock products. However, TikTok is way more than this and can provide an effective marketing platform for construction businesses.
Take a Look at the Stats
According to TikTok, about 5 million businesses had accounts in 2023, generating $14.7 billion in income through the platform. In addition, 74% of users say the app inspired them to learn more about a product, service, or brand, and 67% say that TikTok influenced them to buy even when they weren’t planning to do so.
So, is TikTok right for your contracting business? Home renovation and DIY videos are among the top-ranked TikTok content categories, with 39 billion views. This reflects the thirst for information people have for construction-related topics that you could provide and begin to steer business your way.
Where to Begin on TikTok
TikTok is a great site if you enjoy creating videos and sharing your knowledge. Use it to personalize your construction company by displaying your organization’s personality and highlighting the amount of effort put into your projects. Be relatable so your viewers connect with you.
Create Q&A Videos, Live Videos, Client Testimonials
You can also build Q&A videos to educate and entertain your audience. Answer industry-specific questions to showcase your team’s knowledge, build your reputation, and position your company as an expert in, say, home building.
Get more creative and use live broadcasts to promote a new project or a service during a specific time of year, announce company updates, demonstrate a DIY project, reveal just-completed work, and hold Q&A sessions.
Use TikTok like any other platform to share client success stories. Feature satisfied clients in a client testimonial video and invite them to tell how your company provided the dream build experience they’ve always desired. You can embed these videos on your website and use excerpts in your TikTok account.
Be sure to be authentic and not too sales-y. Speak the language of your customers.
Optimize Your Videos for Search
Don’t forget about search engine optimization (SEO). Use hashtags to ensure your video shows up when users search for specific services on the platform. You can use your main keywords and their variations as your hashtags. Some popular contractor hashtags, according to Digital Resource, are:
#contractors #construction #contractor #builders #renovation #architecture #interiordesign #building #realestate #generalcontractor #constructionlife #homeimprovement #design #remodeling #contractorsofinstagram #builder #business #contractorlife #constructionworker #home #remodel #architects #tools #roofing #renovations #homedecor #hvac #plumbing #carpentry
In addition, share your TikTok videos on your other platforms, including Instagram, Facebook, and YouTube.