A Google Business Profile allows businesses to manage their online presence across Google. To help customers find your business, you can verify your business and edit your business information. It lets you control how your company is displayed on Google and tell others more about your business and services.
Here are several reasons why your construction business should have a Google Business Profile:
Make a Good First Impression
Your Google Business Profile is a digital introduction to potential customers. It provides essential information at a glance, including contact details, hours of operation, and customer reviews.
Increase Your Digital Visibility
When customers search for services you provide, your profile will come up in Google. You’ll enhance visibility in Google Maps and local search results, enhancing opportunities to attract nearby customers looking for construction work, such as roofing, plumbing, landscaping, etc.
Contribute to Your Online Reputation
Positive reviews and ratings in your profile can help to influence potential customers’ decisions.
Improve Customer Engagement
Customers can engage with your business directly through the Google Business Profile, with features such as messaging and through regularly updated posts.
Impact Local SEO
An optimized profile will help local search results, increasing your business’s visibility to nearby customers.
Provide Up-to-Date Business Information
Your profile ensures that accurate and up-to-date information is readily available to customers.
Gain Insights and Analytics
Google My Business provides insights into how customers find and interact with your business, which can help you understand customer behavior and make informed decisions.
Showcase Photos and Videos
You can include photos and videos on your profile, demonstrating your work.
Integrate with Google Services
A Google Business Profile seamlessly integrates with other Google services, such as Google Maps and Google Search, enhancing your operation’s overall online presence.
The best part: You can set up and manage a Google Business Profile for free, making it a cost-effective marketing tool for your construction business.