Kick off the new year with a focus on landing bigger construction projects. Build relationships, implement networking and marketing strategies, and deliver exceptional results that will attract new customers and clients and encourage them to return for more work.

Leverage Customer Referrals

Ask for reviews and testimonials to showcase your expertise on your website, Yelp, and Google. Offer incentives, such as discounts or referral bonuses, to clients who help bring in new business. Ensure excellent communication and service throughout every project to leave a lasting positive impression.

Establish Partnerships

Reach out to real estate agents in your area. They know about upcoming developments and have clients looking to improve homes and commercial properties they purchased. Contact mortgage brokers about the work you provide to recommend you to homeowners and developers. Establish connections with commercial or residential developers to get in on larger projects.

Boost Your Marketing Presence

Ensure your website is professional, mobile-friendly, and highlights your portfolio of projects, including your ability to handle large-scale jobs. Include clear call-to-actions (CTAs) on your website to guide visitors to take action, such as requesting a quote, scheduling a consultation, or calling your business. Leverage SEO (search engine optimization) by using keywords in your website content. For example, use keywords such as “general contractor in San Diego, California” or “roof repair near me” to rank higher in local search results.

Consider investing in paid advertising with Google ads to target clients actively searching for contracting services in your area and on social media like Facebook and Instagram, which enables you to target ads based on demographics, location, and interests. Harness the power of social media with a strong presence on Facebook, Instagram, LinkedIn, and even TikTok if your target audience uses these platforms. Post regular updates by sharing project progress, behind-the-scenes looks, and client success stories to engage your audience and showcase your abilities.

Leverage email marketing by building a list of past clients, website visitors, colleagues, and potential industry partners. Send out a regular e-newsletter about your services, promotions, or recent projects to stay top-of-mind.

Expand Your Network

Join organizations such as construction associations or your local chamber of commerce to stay informed about the latest opportunities.

Bid Strategically

Highlight your relevant experience and any unique strengths or value-added services that align with the prospect’s needs. Provide a realistic estimate that showcases your expertise and commitment to quality.

Offer Turnkey Solutions

Clients managing large projects often prefer contractors who can handle multiple aspects of a job. Expand your offerings to include services like design-build, maintenance, or post-construction support to provide comprehensive solutions.

Strengthen Your Crew

Provide training on new techniques, safety protocols, and technology. For larger projects, be sure you can demonstrate that you have an experienced team and a project manager who can oversee complex projects effectively. Build a reliable network of subcontractors to ensure you can scale up when needed.

Make 2025 a banner year for your construction business.